Comments on: Using KEI for Keyword Research in Wordtracker http://eighttrails.com/2009/12/14/using-kei-for-keyword-research-in-wordtracker/?utm_source=rss&utm_medium=rss&utm_campaign=using-kei-for-keyword-research-in-wordtracker Smarter websites and online marketing for outdoor recreation and destinations Thu, 11 Nov 2010 14:29:53 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ed http://eighttrails.com/2009/12/14/using-kei-for-keyword-research-in-wordtracker/comment-page-1/#comment-96 Ed Tue, 15 Dec 2009 23:03:12 +0000 http://eighttrails.com/?p=259#comment-96 Thanks for piping in, Mal. When Mark suggests saving the keywords you like to a POSSIBLE list, it sounds like he's talking about the same list that I call "expanded seed keyword list." The process I follow is to start with the obvious keywords (the seed list), use Wordtracker to suggest additional keywords, and add the promising ones to my "expanded seed keyword list." Then I do the KEI analysis. The bulleted list of ideas you provided will help to build that seed list into an expanded seed list for analysis. I appreciate your note, and your input on using KEI as a comparative rather than absolute measure. Thanks for piping in, Mal. When Mark suggests saving the keywords you like to a POSSIBLE list, it sounds like he’s talking about the same list that I call “expanded seed keyword list.” The process I follow is to start with the obvious keywords (the seed list), use Wordtracker to suggest additional keywords, and add the promising ones to my “expanded seed keyword list.” Then I do the KEI analysis.

The bulleted list of ideas you provided will help to build that seed list into an expanded seed list for analysis.

I appreciate your note, and your input on using KEI as a comparative rather than absolute measure.

]]> By: Mal Darwen http://eighttrails.com/2009/12/14/using-kei-for-keyword-research-in-wordtracker/comment-page-1/#comment-95 Mal Darwen Tue, 15 Dec 2009 16:13:12 +0000 http://eighttrails.com/?p=259#comment-95 Hi Ed, I'm Mal, and I work for Wordtracker Customer Support. it looks like you've got a fairly good method for the KEIs here - although our resident SEO expert, Mark Nunney, while working out a similair strategy, came up with the following hints also: Save the keywords you like to a List, eg ‘christmas gift POSSIBLES’. That way you can see your KEI1 and KEI3 choices together. If you have a good reason, feel free to include any other keywords to your POSSIBLES list. Good reasons include the following: • It’s good to target a mix of tough and easy keywords – you might get results. • you have a lot of relevant stock or a relevant service that is not going away • you know that you can get good relevant links • you already have good relevant links • you are already have traffic for closely related keywords, eg that contain some of the same keywords Incidentally, your point about comparing KEI numbers inside your niche rather than just looking at the absolute number is right on the money. Given the huge differences in search volumes and competition levels in each niche, it's not really possible to say that 'X' or 'Y' is a 'good' KEI number. I hope this is of some use, but of course, if you have any questions, please feel free to contact us at support[at]wordtracker.com All the best, Mal Hi Ed,

I’m Mal, and I work for Wordtracker Customer Support.

it looks like you’ve got a fairly good method for the KEIs here – although our resident SEO expert, Mark Nunney, while working out a similair strategy, came up with the following hints also:

Save the keywords you like to a List, eg ‘christmas gift POSSIBLES’. That way you can see your KEI1 and KEI3 choices together.

If you have a good reason, feel free to include any other keywords to your POSSIBLES list. Good reasons include the following:

• It’s good to target a mix of tough and easy keywords – you might get results.

• you have a lot of relevant stock or a relevant service that is not going away

• you know that you can get good relevant links

• you already have good relevant links

• you are already have traffic for closely related keywords, eg that contain some of the same keywords

Incidentally, your point about comparing KEI numbers inside your niche rather than just looking at the absolute number is right on the money. Given the huge differences in search volumes and competition levels in each niche, it’s not really possible to say that ‘X’ or ‘Y’ is a ‘good’ KEI number.

I hope this is of some use, but of course, if you have any questions, please feel free to contact us at support[at]wordtracker.com

All the best,

Mal

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