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Ed

Getting a Handle on Post-Conference Overload

October 14, 2009

October 20, 2010 NOTE: I wrote this post after last year’s BOLO, but it’s still plenty relevant as I sit down to go through pages of notes and a thick pile of business cards. Links and tags updated. I just got back to my office after the excellent BOLO2010 conference here in Phoenix. (My sympathy [...]

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Going to BOLO? Grab My Conference Planner

October 6, 2009

I’m attending the BOLO Conference in Scottsdale next week, put on by my friends at Agencyside. If you’re going, and especially if you’re from out of town, download my BOLO Conference Planner. There are so many great workshops, labs, and breakouts at BOLO that I think you’ll find it useful in picking your sessions from [...]

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Social Media DOES Help Your Search Ranking (Just Not Your SEO)

October 5, 2009

I love presenting at conferences and seminars because while I’m teaching, I always end up learning something, too. I was reminded of this at a presentation I gave recently for small business owners at the Small Business Development Center in downtown Phoenix. The title of my workshop was “Tune Up Your Site for Search Engines,” [...]

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Four Ideas for Marketing Travel in a Tough Economy

June 30, 2009

With the typically busy travel weekend of July 4th looming, I thought I’d take a look around the Webs and take the temperature of the industry. There’s good news and bad news, and I have a few ideas to share on how to tune your marketing during a down economy. AAA projects a decrease of [...]

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Create Your Portable Personal Marketing Campaign

June 23, 2009
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(This article originally appeared in a slightly different form in Process, June 2009) You’re not going to have that job forever. I’m sorry, but you’re not. Business is undergoing fundamental and sweeping change, and one of the consequences is that there are no more “lifers” – not in middle management, not on the factory floor, [...]

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Harnessing the White Elephant – Put Your Website to Work

June 15, 2009
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Why do we call the gift that keeps on re-gifting a “white elephant”? The answer may surprise you, and along the way it offers a valuable lesson about productivity for your website. It’s Good to Be the King (or His Pet) In the lands where such beasts could be found — India, Sri Lanka, Siam, [...]

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10 Questions to Ask About Your Website

June 12, 2009

Have you ever seen the infomercial for the Ronco Rotisserie? Ron Popeil up there on stage wearing his apron and a big grin, roasting a chicken and leading the studio audience in shouting his product’s tagline — “Just set it…and FORGET IT!” Ron Popeil is an American marketing legend (Veg-o-Matic, Popeil Pocket Fisherman, Mr. Microphone), [...]

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Design Your Website for the People Who Use It

June 8, 2009

(This article originally appeared in a slightly different form in Southwest Graphics, Fall 2007) One of the most common requests we receive from our clients is to include an FAQ section on their website. Despite the frequent requests for FAQs, we rarely put one on the sites we build. Why not? Because your entire website [...]

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Book Review – Hey Whipple, Squeeze This

June 3, 2009

by Luke Sullivan When I was an ad agency creative director, I would get resumes every day from optimistic college graduates with career objectives like “Secure a position that allows me to exercise my creativity.” Hmmm. Look, I’m smart, but I’m not psychic. What are you? Writer? Art director? Origami master? What’s worse, they did’t [...]

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Book Review – The Tipping Point

May 18, 2009

by Malcolm Gladwell This is more than just a marketing book, it’s social science at its literate best. Gladwell’s background as a journalist and science writer are evident, as his casual and engaging style guides the reader confidently over what, in the hands of a less skilled writer, could be dense scientific concepts. You’re likely [...]

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