June 3, 2009
by Luke Sullivan
When I was an ad agency creative director, I would get resumes every day from optimistic college graduates with career objectives like “Secure a position that allows me to exercise my creativity.”
Hmmm. Look, I’m smart, but I’m not psychic. What are you? Writer? Art director? Origami master? What’s worse, they did’t send [...]
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May 18, 2009
by Malcolm Gladwell
This is more than just a marketing book, it’s social science at its literate best. Gladwell’s background as a journalist and science writer are evident, as his casual and engaging style guides the reader confidently over what, in the hands of a less skilled writer, could be dense scientific concepts. You’re likely to [...]
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