From the category archives:

Online Marketing

Evolving Your Agency for Online Marketing – Part 2

October 21, 2011

If you missed the intro in Part 1, read it here. Let’s Get Started Your first assignment is to take the first step toward understanding “what’s out there?” I urge you to not be offended by any of my recommendations, nor to skip this step. Many of you already know your way around the Internet, [...]

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Evolving Your Agency for Online Marketing – Part 1

September 13, 2011

Through the 80s and 90s, when I worked in traditional advertising agencies – first as a copywriter, then creative director and occasional producer/director – I didn’t think of what I was doing as “traditional.” You probably didn’t either, because there was nothing to compare to, nothing to be more “traditional” than. Then the Internet came [...]

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Super Glad: My Wrapup of BOLO2010

October 20, 2010

Just tweeting a thank you is not enough, so first I want to share some effusive thanks and praise for Bret Giles, Lacey Brown, and the fantastic Agencyside crew for putting on an outstanding BOLO conference. This was my second year in attendance, and everything about the conference jumped up a notch from last year’s [...]

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It’s BOLO Time Again – Grab My Local Guide

October 13, 2010

Are you attending the BOLO Conference in Scottsdale next week? I went last year, had a great time, met a lot of interesting people, and learned a bunch about the business of online marketing. The conference is put on by my super-smart friends at Agencyside. If you’re going, and especially if you’re from out of [...]

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Does PPC Spend Affect Natural Search Results?

May 27, 2010

An associate in Northern Arizona pinged me about an odd effect she was seeing in one of her client’s online marketing campaigns. They turned off their PPC campaign for a while and saw a quick and dramatic drop – 50-60% – in traffic from NATURAL search. Not from PPC, which obviously plummeted to zero, but [...]

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Get Top Search Rankings with Sneedobb

January 28, 2010

I had a lively discussion with a writer and online marketing guy from a local ad agency over beers last night. (Side note: Wednesday is wings night at Sun Up Brewery, the hot wings are tasty and just the right amount of painful, and the Trooper IPA cools the fire with delicious efficiency.) Our conversation [...]

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Using KEI for Keyword Research in Wordtracker

December 14, 2009

If you’re using Wordtracker to do keyword research for search engine optimization, you may find this useful. Wordtracker is a great tool for keyword research, but it does have one puzzling quirk: Wordtracker gives us two indexes – KEI and KEI3 – and they don’t agree. KEI stands for Keyword Effectiveness Index, and it’s a [...]

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New Facebook Privacy Settings Aren’t Private At All

December 10, 2009

I’ve been playing around with the new Facebook privacy settings, and was quite surprised to see how much was NOT private any longer. I’ll admit I was a little careless when I accepted Facebook’s suggested new privacy settings yesterday, but I imagine a lot of you will have been, too. Want to see what your [...]

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Getting a Handle on Post-Conference Overload

October 14, 2009

October 20, 2010 NOTE: I wrote this post after last year’s BOLO, but it’s still plenty relevant as I sit down to go through pages of notes and a thick pile of business cards. Links and tags updated. I just got back to my office after the excellent BOLO2010 conference here in Phoenix. (My sympathy [...]

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Going to BOLO? Grab My Conference Planner

October 6, 2009

I’m attending the BOLO Conference in Scottsdale next week, put on by my friends at Agencyside. If you’re going, and especially if you’re from out of town, download my BOLO Conference Planner. There are so many great workshops, labs, and breakouts at BOLO that I think you’ll find it useful in picking your sessions from [...]

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