From the category archives:

Search Engine Optimization

Does PPC Spend Affect Natural Search Results?

May 27, 2010

An associate in Northern Arizona pinged me about an odd effect she was seeing in one of her client’s online marketing campaigns. They turned off their PPC campaign for a while and saw a quick and dramatic drop – 50-60% – in traffic from NATURAL search. Not from PPC, which obviously plummeted to zero, but [...]

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Get Top Search Rankings with Sneedobb

January 28, 2010

I had a lively discussion with a writer and online marketing guy from a local ad agency over beers last night. (Side note: Wednesday is wings night at Sun Up Brewery, the hot wings are tasty and just the right amount of painful, and the Trooper IPA cools the fire with delicious efficiency.) Our conversation [...]

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Using KEI for Keyword Research in Wordtracker

December 14, 2009

If you’re using Wordtracker to do keyword research for search engine optimization, you may find this useful. Wordtracker is a great tool for keyword research, but it does have one puzzling quirk: Wordtracker gives us two indexes – KEI and KEI3 – and they don’t agree.
KEI stands for Keyword Effectiveness Index, and it’s a formula [...]

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