Search Engine Optimization

One of the most effective ways to market online is to connect with potential customers at the exact moment when they are searching for your product. Search optimization makes this possible.

Search engine optimization (also called SEO or search optimization) ensures that your website is properly optimized for target keywords. The goal is to ensure that your site ranks highly for the search terms that prospective customers use when they’re interested in purchasing your product or service.

21-Point Search Engine Optimization Audit

Are you not showing up on searches for important keywords in Google, Yahoo, and Bing? Not sure which search terms will get results? Eight Trails can help.

This is not one of those “free SEO analysis” offers you’ll find on other sites, which typically give you a list of search terms for which you’re currently ranked, together with a page of boilerplate recommendations for improving search ranking.

My 21-Point Site Audit is a detailed review of key SEO ranking factors on your site, and I provide a written report with specifics and recommendations. My 21-Point Site Audit comprises the following:

  • Baseline site analysis
    • Title tags
    • Meta descriptions
    • Image alt tags
    • Keyword use in content, headings, links, and URLs
    • URL structure
    • Site structure
    • Internal linking
    • Proper use of robots.txt file
  • Search position report
    • Position report for top 10 keywords in Google, Yahoo, Bing
    • Page rank
  • Competitive position report
    • Top SEO keywords for competitors
    • Competitor site reviews for search optimization practices
  • Inbound link review
  • …and more — 21 detailed topics in all

To schedule your 21-Point Site Audit, call me at 602-361-2001.

SEO Planning/Implementation

In the Planning/Implementation phase of your SEO campaign, I will implement a one-time SEO process:

  • Search engine optimization planning (competitive research, keyword analysis, and selection)
  • Baseline site analysis
  • Keywords integrated into site text
  • Title tag, alt tag, and metadata optimization
  • URL optimization
  • Directory submissions
  • Google XML site map feed
  • On-site map
  • Google Analytics setup
  • Initial search position report

SEO Management

To ensure that your website continues to maintain high search engine rankings for important search terms, I’ll conduct ongoing search engine optimization management:

  • Monthly search position report and meeting/phone conference
  • Monthly updates to site content as indicated by search position monitoring
  • Updated Google site map feeds
  • Updated directory feeds

Link Building

One of the most important factors in Google’s page rank calculation, which influences how high up in search results your site appears, is the number and quality of your inbound links. The directory submissions included in Eight Trails’ Implementation phase above provide a baseline set of inbound links to your site. Additional link-building strategies can significantly improve search rank for important keywords.