Website Redesign

We frequently recommend that businesses tweak their websites, rather than redesign them, to minimize business disruption. However, there are times when a full redesign is called for, such as when a site needs to be rebuilt to move it out of Flash or table-based layouts.

The most common mistake a business will make when they decide to upgrade their site is to start with designs. Sure, everybody wants to get to the fun stuff, the colors and photos and gizmos. But before you start building, you need some “blueprints.” Your first step should be an assessment of your current site and your business needs. If you begin with an assessment and follow with a set of planning documents, you’ll go into the design phase with “blueprints” that reflect your company’s personality, needs, and aesthetic style. Your design will go smoother and quicker and your finished website will perform better for your business. We have extensive experience in conducting website assessments and preparing essential planning documents.

Our Website Redesign Process Gets Results

We’ve perfected our website redesign process over the course of designing more than 50 websites for businesses of every type and size. Whatever the size of your project, we’ll approach it with the same comprehensive and thoughtful steps to ensure a successful result:

  • Client Input Meeting – We’ll meet with you in person or over a conference call to identify key website audiences, their needs, and your goals for the site.
  • Site Planning – We’ll put together your website “blueprints,” which may include a strategy brief, content outline, sitemap, wireframes, user personas, and functional specifications.
  • Design – We’ll create a professional and unique look for your site, based on your input and any visual elements you provide us.
  • Development – We use modern, standards-compliant coding languages to develop your site, so it will be functional in all modern, standards-compliant browsers.
  • Search Engine Friendly – Because we use clean, standards-compliant code to develop your site, it will be easily findable and indexable by search engines.
  • Testing – We check all the sites we build in Internet Explorer 7, Firefox, and Safari to ensure that they work well on the most common browsers on PCs and Macs.