Retargeting ads are display ads that are shown to people who have recently visited your website. These ads appear on other websites that are visited later by your prospect.
- Ads are shown to people who have recently visited your website (this is know as retargeting).
- Display ads (banner ads) appear on other websites visited by the retargeted prospect.
- Requires the creation of ads (typically photos and text).
- Flexible and easier to manage than Facebook.