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Cathy Mac Knits Goes Live With Midcentury Modern Website

In August we launched a new website for Cathy Mac Knits, the website of expert knitting instructor and designer Cathrine McClure, based in Phoenix. The site makes liberal use of colorful yarn photography for backgrounds, and features a color palette and Eight Trails-designed logo inspired by Cathrine’s love of 50s “space age” design. The site is fully…
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New Website for Medical Cannabis Dispensary Midtown Roots

In early August we launched a modern and elegant new website to coincide with the grand opening of Midtown Roots, a new medical cannabis dispensary in midtown Phoenix. The new site is fully responsive for optimal viewing on desktop and mobile browsers, and it features some interesting custom functionality developed by Eight Trails. The slideshow…
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Spotlight on New Website for Second Beat Improv

Second Beat Improv Theater opened in Phoenix in October 2016, and we at Eight Trails were honored to be instrumental in helping them get launched. The theater is the personal vision of longtime Phoenix improv performer Sam Haldiman, and takes its name from the three beats of The Harold, one of the standard structures in…
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WestCoastCollectorAutos.com home page

How We Revved Up West Coast Collector Autos

We recently launched a website for West Coast Collector Autos in Westminster, California, and there’s a bit of magic going on behind the scenes to make this site as helpful to car enthusiasts as it can be. The site had a limited budget and the business had no logo, so we used a simple theme…
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New Website for Luxury Custom Home Development Soars

The breathtaking location of Eagles Nest custom home development in Fountain Hills, Arizona, demanded a website that could do it justice. Eight Trails delivered a site that is strong on panoramic visuals, to show off the unique terrain and soaring views found here in the foothills of the McDowell Mountains. We tightened and focused the…
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Magazine Ads Grab Attention for Gear.com

Gear.com is an online discount retailer of outdoor gear and apparel. Because Gear.com is a clearance outlet with an ever-changing inventory, our challenge was to create ads for categories of products – ski equipment, fitness apparel, mountain bikes – without naming or displaying specific brands or models. Our concept suggested that by buying from Gear.com…
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A Fully Non-Improvised New Logo for Second Beat Improv Theater

One common form of long-form improv is the Harold, which consists of three “beats” or movements. This being the second theater founded by Second Beat’s director, he chose the Second Beat name and asked us to focus on beats and on circular motifs, which also figure strongly in improv. The modern and expressive typeface reflects…
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A New Website Drives Reservations for Arizona Shuttle

Arizona Shuttle operates between Arizona’s top vacation destinations and Phoenix Sky Harbor airport. To help them position themselves against a popular local shuttle, as well as to compete against several smaller van services in some of their destination cities, we worked with fp2 Marketing to design a new logo, write a tagline, design van graphics,…
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Cathy Mac Knits Logo

“Retro Mod” Logo for CathyMacKnits.com

Cathy Mac is a knitting designer and instructor with a funky 50s aesthetic. Our logo for her captures that “space age” feel, based on design motifs from vintage fabrics that she provided to us as inspiration.
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Arizona Shuttle Logo Concept

This Photoshop sketch for Arizona Shuttle depicts our Arizona sun logo concept on one of their city-to-city vans.
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Flying E Ranch Hits the Trail with New Website

This dude ranch in Wickenburg, Arizona, needed a website upgrade to coincide with improvements they were making to the property. Working with Ember Design for visuals, we planned and developed a full-featured website that showcases the attraction and charm of the Flying E, including its setting, its activities, and its lodging options. Features include a…
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Desert Botanical Garden Print Ads

Eight Trails’ founder Ed Tankersley served as creative director for the development of a print and outdoor campaign for Desert Botanical Garden. The campaign combined wordplay with vibrant images of the unexpected color and scenic beauty of the garden to dispel the misperception that it was all about cactus. The new tagline — Not Your Garden-Variety Garden…
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Website Design for Cannext Lab Passes with High Marks

Cannext laboratories, located in Phoenix and Las Vegas, provide medical cannabis testing services for cannabis dispensaries and patients. Eight Trails designed and developed a modern, fully responsive website that communicated the company’s professionalism through words and images.
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A New Web Home for Mountain Ridge Cabins

Our work for Mountain Ridge Cabins goes back to 1994, when we helped this vacation destination launch with print brochures and grand opening promotions. Jump to the 21st century, and we designed a new logo and designed and built a website that showcases the picturesque setting, abundant activities, and comfortable lodging.
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We Kick Off a New Website for Hajduk Soccer Series

Pro Soccer Promotions hired us to design a website for a series of pre-season soccer matches between Croatian first division team Hajduk Split and teams from US Major League Soccer. Eight Trails also designed the logo for Pro Soccer Promotions, as well as business cards and printed marketing materials.
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Pro Soccer Promotions Logo

Pro Soccer Promotions organizes international soccer events (see our website design for their Hajduk soccer series, for example). Our logo for them captures the energy of a moving soccer ball in a simple, modern design.
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Water – Use It Wisely Print Ads

As creative director for the national Water – Use It Wisely conservation program, Eight Trails’ founder Ed Tankersley was instrumental in the development of an expansive, multimedia campaign that has run since 2002. The objective was to convey educational information that would not be tuned out, using the small budget that is typical of public…
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