Magazine Ads Grab Attention for Gear.com

Gear.com is an online discount retailer of outdoor gear and apparel. Because Gear.com is a clearance outlet with an ever-changing inventory, our challenge was to create ads for categories of products – ski equipment, fitness apparel, mountain bikes – without naming or displaying specific brands or models. Our concept suggested that by buying from Gear.com you could try a sport or outdoor recreation activity without spending big bucks. These ads ran in outdoor and fitness magazines including Outside, Shape, and Backpacker.