Book Reviews

Book Review – Hey Whipple, Squeeze This

by Luke Sullivan When I was an ad agency creative director, I would get resumes every day from optimistic college graduates with career objectives like “Secure a position that allows me to exercise my creativity.” Hmmm. Look, I’m smart, but I’m not psychic. What are you? Writer? Art director? Origami master? What’s worse, they did’t…

Read More

Book Review – The Tipping Point

by Malcolm Gladwell This is more than just a marketing book, it’s social science at its literate best. Gladwell’s background as a journalist and science writer are evident, as his casual and engaging style guides the reader confidently over what, in the hands of a less skilled writer, could be dense scientific concepts. You’re likely…

Read More

Book Review – Who Moved My Cheese?

By Dr. Spencer Johnson I am constantly surprised and in no small measure disappointed to see Who Moved My Cheese? on the desk of some very smart people. Wanna save $19.95? Here’s the book in three sentences: Two mice live in a maze and eat cheese. One day the cheese is gone. One mouse panics…

Read More