Archive for May 2009

Book Review – The Tipping Point

by Malcolm Gladwell This is more than just a marketing book, it’s social science at its literate best. Gladwell’s background as a journalist and science writer are evident, as his casual and engaging style guides the reader confidently over what, in the hands of a less skilled writer, could be dense scientific concepts. You’re likely…

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Canning Your Own Spam

(This article originally appeared in a slightly different form in Southwest Graphics, Summer 2007) It’s safe to say we all hate spam (the junk mail, not the snack meat). Yet you and I understand that marketing by email is an effective and affordable way to reach potential and current customers. So how do we write,…

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