Archive for September 2016

Magazine Ads Grab Attention for Gear.com

Gear.com is an online discount retailer of outdoor gear and apparel. Because Gear.com is a clearance outlet with an ever-changing inventory, our challenge was to create ads for categories of products – ski equipment, fitness apparel, mountain bikes – without naming or displaying specific brands or models. Our concept suggested that by buying from Gear.com…

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A Fully Non-Improvised New Logo for Second Beat Improv Theater

One common form of long-form improv is the Harold, which consists of three “beats” or movements. This being the second theater founded by Second Beat’s director, he chose the Second Beat name and asked us to focus on beats and on circular motifs, which also figure strongly in improv. The modern and expressive typeface reflects…

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A New Website Drives Reservations for Arizona Shuttle

Arizona Shuttle operates between Arizona’s top vacation destinations and Phoenix Sky Harbor airport. To help them position themselves against a popular local shuttle, as well as to compete against several smaller van services in some of their destination cities, we worked with fp2 Marketing to design a new logo, write a tagline, design van graphics,…

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