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Magazine Ads Grab Attention for is an online discount retailer of outdoor gear and apparel. Because is a clearance outlet with an ever-changing inventory, our challenge was to create ads for categories of products – ski equipment, fitness apparel, mountain bikes – without naming or displaying specific brands or models. Our concept suggested that by buying from…

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Desert Botanical Garden Print Ads

Eight Trails’ founder Ed Tankersley served as creative director for the development of a print and outdoor campaign for Desert Botanical Garden. The campaign combined wordplay with vibrant images of the unexpected color and scenic beauty of the garden to dispel the misperception that it was all about cactus. The new tagline — Not Your Garden-Variety Garden…

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Water – Use It Wisely Print Ads

As creative director for the national Water – Use It Wisely conservation program, Eight Trails’ founder Ed Tankersley was instrumental in the development of an expansive, multimedia campaign that has run since 2002. The objective was to convey educational information that would not be tuned out, using the small budget that is typical of public…

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