Web Business

Putting in the Miles for a Good Cause

Ed Tankersley - Grand Canyon

As many of you know, there’s a reason we have “trails” in our business name and a compass in our logo. Our lead trailblazer, Ed Tankersley, loves to hike, mountain bike, snowboard, and just generally kick around outdoors, and he founded Eight Trails to provide web design, development, and online advertising with a focus on…

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6 Critical Things Your Website Should Do for You

We are long past the days of brochure sites, with nothing but photos and text about your business. These days, if your website isn’t doing real work for you, it’s just not earning its keep. Here are six critical things your website should be doing for your business: Build Your Brand – Your brand is…

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Evolving Your Agency for Online Marketing – Part 4

This is the fourth installment in a series. In Part 1 – Let’s Get Started, I sketched a map of where we’re going on this journey, and I assigned some homework, which I encourage you to do before you read on. In Part 3 – What’s Out There?, I presented an overview of the essential components of…

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Evolving Your Agency for Online Marketing – Part 3

Before you dive in to this post, read Part 1 of the series. In Part 1, I sketched a map of where we’re going on this journey, and I assigned some homework, which I encourage you to do before you read on. You know what? I insist you do that homework. An essential step in evolving…

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Evolving Your Agency for Online Marketing – Part 2

If you missed the intro in Part 1, read it here. Your first assignment is to take the first step toward understanding “what’s out there?” I urge you to not be offended by any of my recommendations, nor to skip this step. Many of you already know your way around the Internet, and if that’s…

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Evolving Your Agency for Online Marketing – Part 1

Through the 80s and 90s, when I worked in traditional advertising agencies – first as a copywriter, then creative director and occasional producer/director – I didn’t think of what I was doing as “traditional.” You probably didn’t either, because there was nothing to compare to, nothing to be more “traditional” than. Then the Internet came…

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Super Glad: My Wrapup of BOLO2010

Just tweeting a thank you is not enough, so first I want to share some effusive thanks and praise for Bret Giles, Lacey Brown, and the fantastic Agencyside crew for putting on an outstanding BOLO conference. This was my second year in attendance, and everything about the conference jumped up a notch from last year’s…

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It’s BOLO Time Again – Grab My Local Guide

Are you attending the BOLO Conference in Scottsdale next week? I went last year, had a great time, met a lot of interesting people, and learned a bunch about the business of online marketing. The conference is put on by my super-smart friends at Agencyside. If you’re going, and especially if you’re from out of…

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