Archive for June 2009

Four Ideas for Marketing Travel in a Tough Economy

With the typically busy travel weekend of July 4th looming, I thought I’d take a look around the Webs and take the temperature of the industry. There’s good news and bad news, and I have a few ideas to share on how to tune your marketing during a down economy. AAA projects a decrease of…

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Create Your Portable Personal Marketing Campaign

(This article originally appeared in a slightly different form in Process, June 2009) You’re not going to have that job forever. I’m sorry, but you’re not. Business is undergoing fundamental and sweeping change, and one of the consequences is that there are no more “lifers” – not in middle management, not on the factory floor,…

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Harnessing the White Elephant – Put Your Website to Work

Why do we call the gift that keeps on re-gifting a “white elephant”? The answer may surprise you, and along the way it offers a valuable lesson about productivity for your website. It’s Good to Be the King (or His Pet) In the lands where such beasts could be found — India, Sri Lanka, Siam,…

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10 Questions to Ask About Your Website

Have you ever seen the infomercial for the Ronco Rotisserie? Ron Popeil up there on stage wearing his apron and a big grin, roasting a chicken and leading the studio audience in shouting his product’s tagline — “Just set it…and FORGET IT!” Ron Popeil is an American marketing legend (Veg-o-Matic, Popeil Pocket Fisherman, Mr. Microphone),…

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Design Your Website for the People Who Use It

(This article originally appeared in a slightly different form in Southwest Graphics, Fall 2007) One of the most common requests we receive from our clients is to include an FAQ section on their website. Despite the frequent requests for FAQs, we rarely put one on the sites we build. Why not? Because your entire website…

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Book Review – Hey Whipple, Squeeze This

by Luke Sullivan When I was an ad agency creative director, I would get resumes every day from optimistic college graduates with career objectives like “Secure a position that allows me to exercise my creativity.” Hmmm. Look, I’m smart, but I’m not psychic. What are you? Writer? Art director? Origami master? What’s worse, they did’t…

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