by Malcolm Gladwell
This is more than just a marketing book, it’s social science at its literate best. Gladwell’s background as a journalist and science writer are evident, as his casual and engaging style guides the reader confidently over what, in the hands of a less skilled writer, could be dense scientific concepts. You’re likely to find yourself so engrossed in the fascinating stories that at some point you’ll stop, blink, and realize you’ve just learned something meaningful. The real prize in this book is the insight you’ll gain into why we do the things we do, and that makes The Tipping Point essential reading for anyone who’s interested in what humans are all about.