Facebook offers powerful demographic and behavioral targeting options, including a Facebook user’s interests, age, sex, income, and activities on Facebook.
- Can target ads based on a Facebook user’s interests, age, sex, income, and activities on Facebook.
- Can upload your existing guest database to find those guests on Facebook and target them with ads.
- Can create a list of Facebook users similar to your existing guests and target them with ads.
- Typically more affordable than AdWords, but higher complexity to manage.