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AdWords Retargeting

Retargeting ads are display ads that are shown to people who have recently visited your website. These ads appear on other websites visited by the retargeted prospect.

  • Ads are shown to people who have recently visited your website (this is know as retargeting)
  • Display ads (banner ads) appear on other websites visited by the retargeted prospect.
  • Requires the creation of ads (typically photos and text).
  • Flexible and easier to manage than Facebook.