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6 Critical Things Your Website Should Do for You

We are long past the days of brochure sites, with nothing but photos and text about your business. These days, if your website isn’t doing real work for you, it’s just not earning its keep. Here are six critical things your website should be doing for your business: Build Your Brand – Your brand is…

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How We Revved Up West Coast Collector Autos

We recently launched a website for West Coast Collector Autos in Westminster, California, and there’s a bit of magic going on behind the scenes to make this site as helpful to car enthusiasts as it can be. The site had a limited budget and the business had no logo, so we used a simple theme…

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A Quick and Affordable Website Upgrade You Should Do in 2017

Late last year, we began moving all of the websites that we manage for our clients to secure socket layer (SSL). Running sites on SSL is becoming the new standard for all sites for three important reasons: It makes sites more secure Google is likely to give you higher search ranking It will make your…

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Improving Search Ranking for a Local Business

Last week I got a note from a friend who was disappointed in the number of inquiries coming in from his website. He was specifically interested in knowing what he could do to improve search rankings for his small service business. I took a look at his website and wrote him some recommendations, and I…

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How to Blog with an SEO Brain

To write effective website text that will be optimized for search, the most important thing is to write for the intended audience. The search engines’ natural language algorithms are highly adept at determining the topics and meaning within website text, so the outdated technique of stuffing text with keywords is not only unnecessary, it is…

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Seven Tips for Writing for Websites

Writing for websites is different from writing for print media. Numerous usability and eye tracking studies have shown that website visitors skim and click. They don’t read thoroughly or linearly. To draw users into your text and to improve your site’s “skim-ability,” use these well-documented tips: Get to the Point – Site visitors have a…

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Easy Checks for a Mobile-Friendly Website

In April, Google updated its search algorithm—the list of weighted criteria that Google considers to determine the order in which it will rank websites on search results pages. The core of this update was to give a search boost to sites that are mobile friendly. In short, if your website doesn’t work well on mobile devices,…

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How to Be Password Savvy in a Hack-Happy World

Passwords have gotten out of control. With all the online services I use and all the sites I manage, I have hundreds of them. Over the years, I’ve made my passwords increasingly secure — longer, less like actual words, more complex combinations of characters. In the past year alone, three sites to which I have…

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Evolving Your Agency for Online Marketing – Part 4

This is the fourth installment in a series. In Part 1 – Let’s Get Started, I sketched a map of where we’re going on this journey, and I assigned some homework, which I encourage you to do before you read on. In Part 3 – What’s Out There?, I presented an overview of the essential components of…

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Evolving Your Agency for Online Marketing – Part 3

Before you dive in to this post, read Part 1 of the series. In Part 1, I sketched a map of where we’re going on this journey, and I assigned some homework, which I encourage you to do before you read on. You know what? I insist you do that homework. An essential step in evolving…

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