888-362-1072

Cathy Mac Knits Goes Live With Midcentury Modern Website

In August we launched a new website for Cathy Mac Knits, the website of expert knitting instructor and designer Cathrine McClure, based in Phoenix. The site makes liberal use of colorful yarn photography for backgrounds, and features a color palette and Eight Trails-designed logo inspired by Cathrine’s love of 50s “space age” design. The site is fully…

Read More

New Website for Medical Cannabis Dispensary Midtown Roots

In early August we launched a modern and elegant new website to coincide with the grand opening of Midtown Roots, a new medical cannabis dispensary in midtown Phoenix. In addition to being fully responsive for optimal viewing on desktop and mobile browsers, the site features some interesting custom functionality developed by Eight Trails. The slideshow…

Read More

How to Write a Website RFP That Gets You Good Proposals

If you’re planning a new website or a website upgrade or expansion for your business, you may want to get multiple bids or quotes. The challenge is that websites have lots of moving pieces and there are numerous valid options for almost any feature or function, so how do you get apples-to-apples quotes? The solution…

Read More

Putting in the Miles for a Good Cause

Ed Tankersley - Grand Canyon

As many of you know, there’s a reason we have “trails” in our business name and a compass in our logo. Our lead trailblazer, Ed Tankersley, loves to hike, mountain bike, snowboard, and just generally kick around outdoors, and he founded Eight Trails to provide web design, development, and online advertising with a focus on…

Read More

6 Critical Things Your Website Should Do for You

We are long past the days of brochure sites, with nothing but photos and text about your business. These days, if your website isn’t doing real work for you, it’s just not earning its keep. Here are six critical things your website should be doing for your business: Build Your Brand – Your brand is…

Read More

Spotlight on New Website for Second Beat Improv

Second Beat Improv Theater opened in Phoenix in October 2016, and we at Eight Trails were honored to be instrumental in helping them get launched. The theater is the personal vision of longtime Phoenix improv performer Sam Haldiman, and takes its name from the three beats of The Harold, one of the standard structures in…

Read More

How We Revved Up West Coast Collector Autos

WestCoastCollectorAutos.com home page

We recently launched a website for West Coast Collector Autos in Westminster, California, and there’s a bit of magic going on behind the scenes to make this site as helpful to car enthusiasts as it can be. The site had a limited budget and the business had no logo, so we used a simple theme…

Read More

A Quick and Affordable Website Upgrade You Should Do in 2017

Late last year, we began moving all of the websites that we manage for our clients to secure socket layer (SSL). Running sites on SSL is becoming the new standard for all sites for three important reasons: It makes sites more secure Google is likely to give you higher search ranking It will make your…

Read More

Improving Search Ranking for a Local Business

Last week I got a note from a friend who was disappointed in the number of inquiries coming in from his website. He was specifically interested in knowing what he could do to improve search rankings for his small service business. I took a look at his website and wrote him some recommendations, and I…

Read More

How to Blog with an SEO Brain

To write effective website text that will be optimized for search, the most important thing is to write for the intended audience. The search engines’ natural language algorithms are highly adept at determining the topics and meaning within website text, so the outdated technique of stuffing text with keywords is not only unnecessary, it is…

Read More