Making Websites
10 Danger Signs of an Underperforming Website
Find out what your customers want from you on the web, then give it to them. That’s my first rule of success on the Internet. Is your website doing all it can for you, or are you breaking the rule? Take five minutes to look at your website with a critical eye and see how…
Read MoreThe Hunt for a Unique Domain Name
(This article originally appeared in a slightly different form in Southwest Graphics, Winter 2008) I used to complain that the most difficult task in marketing was naming a company or product. The process is always highly subjective, fraught with the pitfalls of connotation, innuendo, vernacular, and slang, complicated by trademark searches and translation issues. Then…
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