Water – Use It Wisely Print Ads

As creative director for the national Water – Use It Wisely conservation program, Eight Trails’ founder Ed Tankersley was instrumental in the development of an expansive, multimedia campaign that has run since 2002. The objective was to convey educational information that would not be tuned out, using the small budget that is typical of public information campaigns. The campaign emphasizes individual responsibility with the campaign theme “There are a number of ways to save water, and they all start with you.” In colorful and graphically striking layouts, we featured common household items as unexpected but highly effective water-saving devices.