A Fully Non-Improvised New Logo for Second Beat Improv Theater

One common form of long-form improv is the Harold, which consists of three “beats” or movements. This being the second theater founded by Second Beat’s director, he chose the Second Beat name and asked us to focus on beats and on circular motifs, which also figure strongly in improv. The modern and expressive typeface reflects the personality of the theater and the performances therein.