Posts by Ed Tankersley
Step by Step for Sending Emails to a List
Most of us send emails to our mailing lists using email campaign providers such as MailChimp or Constant Contact. But there are still some companies who use list manager software and regular email, or even small businesses who just want to plunk a bunch of email addresses in the TO field of their email client.…
Read MoreNew Website for Fiesta Invitational Tournament Supports Child Crisis Arizona
Leading up to the 33rd annual Fiesta Invitational golf tournament, Eight Trails designed and built a modern, mobile-friendly site for the fundraiser event in support of Child Crisis Arizona. The site features a photo slideshow, countdown timer, easy-to-update sponsor logo gallery, and engaging animation effects such as flip cards and content accordions. Eight Trails built…
Read More$100 Rebate on Gusto Online Payroll Services
Gusto, the online payroll service that we use at Eight Trails, is offering a $100 rebate (in the form of an Amazon gift card) for new customers who sign up with Gusto. (Eight Trails will get one of those gift cards, too, if you sign up, but I would be recommending them even if there…
Read MoreGoogle Searches Go Hyperlocal
Have you ever noticed that your Google search results are different from somebody else’s, even for the exact same search term? I was on the phone with a friend last week, looking for a good place to meet for a bánh mì.* I searched for “banh mi phoenix,” he searched for “banh mi phoenix,” and…
Read MoreEmail Design Best Practices (A Brief Checklist)
Sometimes I just want a simple checklist to make sure I’m checking all of the boxes. Here’s a helpful list to keep close when you’re designing a good marketing email: Make sure that your most important info – headline, call to action – is delivered in text, not an image. Use an opt-in list. Provide…
Read MoreCustom Development Pulls Auto Data into New AutoWarranty123.com Website
AutoWarranty123.com offers extended warranties for car owners. For their new website, we researched online data sources to provide up-to-date year/make/model information for every car manufactured since the mid 90s. That seems easy enough, but when you consider the combinations, it’s mind-boggling: We display 24 years, with approximately 50 manufacturers (it varies by year as some…
Read MoreReading On a Screen Is Harder, So Let’s Work to Make It Easier
A pair of academic studies has concluded that we comprehend and retain information better when we read printed works than when we read online. That’s a problem, because I have a website and you have a website and there are a lot of websites. I have a few ideas about the solution, so buckle up…
Read MoreGoogle Now Serves and Labels Searches Solely by Searcher’s Location
On Friday, October 27, Google announced on their blog a change to the way they serve and label search results based on the searcher’s location. Previously, Google localized your search results based on a combination of your location and the Google site you used (e.g. Google.uk for England). Beginning Friday, the Google site/domain you use…
Read MoreCathy Mac Knits Goes Live With Midcentury Modern Website
In August we launched a new website for Cathy Mac Knits, the website of expert knitting instructor and designer Cathrine McClure, based in Phoenix. The site makes liberal use of colorful yarn photography for backgrounds, and features a color palette and Eight Trails-designed logo inspired by Cathrine’s love of 50s “space age” design. The site is fully…
Read MoreNew Website for Medical Cannabis Dispensary Midtown Roots
In early August we launched a modern and elegant new website to coincide with the grand opening of Midtown Roots, a new medical cannabis dispensary in midtown Phoenix. The new site is fully responsive for optimal viewing on desktop and mobile browsers, and it features some interesting custom functionality developed by Eight Trails. The slideshow…
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