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Google Now Serves and Labels Searches Solely by Searcher’s Location

On Friday, October 27, Google announced on their blog a change to the way they serve and label search results based on the searcher’s location.

Previously, Google localized your search results based on a combination of your location and the Google site you used (e.g. Google.uk for England). Beginning Friday, the Google site/domain you use is no longer a factor in localizing your results. Instead, Google uses only your location. You can see which location Google is using at the bottom of your search results page, as indicated in the screenshots for desktop and mobile.

Temporarily Change the Location for Your Google Search Results

If you want to change the locale you’re searching—maybe you’re planning a European vacation, for example—you can change your search location (see the screenshot below for an example from mobile):

  1. Scroll to the bottom of your search results
  2. Click on Settings
  3. Choose Search Settings
  4. Find the Region for Search Results section and change your location
  5. Don’t forget to change it back or set it to “Current Region” when you’re done

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