A New Web Home for Mountain Ridge Cabins
Our work for Mountain Ridge Cabins goes back to 1994, when we helped this vacation destination launch with print brochures and grand opening promotions. Jump to the 21st century, and we designed a new logo and designed and built a website that showcases the picturesque setting, abundant activities, and comfortable lodging.
Read MoreWe Kick Off a New Website for Hajduk Soccer Series
Pro Soccer Promotions hired us to design a website for a series of pre-season soccer matches between Croatian first division team Hajduk Split and teams from US Major League Soccer. Eight Trails also designed the logo for Pro Soccer Promotions, as well as business cards and printed marketing materials.
Read MorePro Soccer Promotions Logo
Pro Soccer Promotions organizes international soccer events (see our website design for their Hajduk soccer series, for example). Our logo for them captures the energy of a moving soccer ball in a simple, modern design.
Read MoreWater – Use It Wisely Print Ads
As creative director for the national Water – Use It Wisely conservation program, Eight Trails’ founder Ed Tankersley was instrumental in the development of an expansive, multimedia campaign that has run since 2002. The objective was to convey educational information that would not be tuned out, using the small budget that is typical of public…
Read MoreEvolving Your Agency for Online Marketing – Part 4
This is the fourth installment in a series. In Part 1 – Let’s Get Started, I sketched a map of where we’re going on this journey, and I assigned some homework, which I encourage you to do before you read on. In Part 3 – What’s Out There?, I presented an overview of the essential components of…
Read MoreEvolving Your Agency for Online Marketing – Part 3
Before you dive in to this post, read Part 1 of the series. In Part 1, I sketched a map of where we’re going on this journey, and I assigned some homework, which I encourage you to do before you read on. You know what? I insist you do that homework. An essential step in evolving…
Read MoreEvolving Your Agency for Online Marketing – Part 2
If you missed the intro in Part 1, read it here. Your first assignment is to take the first step toward understanding “what’s out there?” I urge you to not be offended by any of my recommendations, nor to skip this step. Many of you already know your way around the Internet, and if that’s…
Read MoreEvolving Your Agency for Online Marketing – Part 1
Through the 80s and 90s, when I worked in traditional advertising agencies – first as a copywriter, then creative director and occasional producer/director – I didn’t think of what I was doing as “traditional.” You probably didn’t either, because there was nothing to compare to, nothing to be more “traditional” than. Then the Internet came…
Read MoreSuper Glad: My Wrapup of BOLO2010
Just tweeting a thank you is not enough, so first I want to share some effusive thanks and praise for Bret Giles, Lacey Brown, and the fantastic Agencyside crew for putting on an outstanding BOLO conference. This was my second year in attendance, and everything about the conference jumped up a notch from last year’s…
Read MoreIt’s BOLO Time Again – Grab My Local Guide
Are you attending the BOLO Conference in Scottsdale next week? I went last year, had a great time, met a lot of interesting people, and learned a bunch about the business of online marketing. The conference is put on by my super-smart friends at Agencyside. If you’re going, and especially if you’re from out of…
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